YUMI ¡ WORLD ! | ARTIST SPOTLIGHT
Meet Yumi, a creative director in Los Angeles and a film subject from Vermont, where her artistic journey began. At just 25, she reflects, “Growing up in rural Vermont was the hardest thing I've ever done,” a challenge that has profoundly shaped her music and creative expression. “Vermont birthed a graceful rage inside me,” she says, speaking to the mix of beauty and rebellion that defines her sound.
Yumi merges her neuroscience background with music, using isochronic tones and frequencies to guide listeners’ emotions. For her, “frequency is the leading currency of everything,” viewing it as a universal language capable of transcending barriers. “Even if you don’t like it, you’ve still heard it,” she emphasizes, underscoring music’s pervasive impact on the mind and soul.
Inspired by artists like Michael Jackson and Miley Cyrus, Yumi draws from their rawness and ability to command space, while also finding influence closer to home, through Vermont artist Topia. Her sound embodies resilience, self-expression, and defiance of societal expectations, driven by her personal philosophy: “Take it to the man. Be yourself. Love yourself.” Creating intuitively, she often says, “I usually don’t remember it; it’s a feeling,” capturing emotions in real time.
Authenticity is at the core of Yumi’s art, which she treats as a diary—each track capturing a moment of joy or pain. Her projects, the introspective The Staircase Album, showcase her vulnerability and remind young artists that “if it stops working one time, just go.” Her music, raw and unfiltered, connects deeply with listeners, inspiring them to embrace their own journeys.
Yumi is fascinated by the power of sound and its impact on emotions. She often references 528 hertz, the "frequency of love," as an example of how certain sounds can shape emotional states by influencing the brain’s fear-processing center, the amygdala. This intersection of science and art is key to her creative process, as she uses music to heal and inspire transformation.
As she continues to evolve, Yumi plans to organize her work into “capsules and timeline pieces,” allowing listeners to engage with her journey in a more intimate way. “My music is really the only way to get to know me,” she asserts, viewing her art as a personal connection to the world.
For Yumi, music is not just self-expression; it’s a tool for empowerment. She encourages her listeners to feel loved, understood, and uplifted. “Music is a way for people to connect with me when I can’t be there,” she explains. Through her art, Yumi hopes to remind others that they are never alone and inspire them to embrace authenticity and self-love. Follow Yumi as she continues to break boundaries and spark connection through her music and message.
